"It is easy to turn up with a bunch of quotes from the many books on Advertising that are out there. Regurgitating half of Jon’s books back to him isn’t going to help you much - unless of course you have interesting take/perspective on what you’re discussing.
In reality, there’s only so much “revision” you can do for these final interviews. Obviously, it is a good idea to have a few campaigns and brands in your head that you’ve thought of and you’d like to talk about, but it is impossible to walk into any interview 100% prepared. It is not a test of your knowledge of Advertising””—AdGrads: WPP Fellowship Round 2