Retailers have been talked to, and Hello! “will now sit between monthlies and weeklies, such as Grazia, rather than alongside the downmarket weekly celebrity titles”. In the branch of WH Smith I visited it was right next to Grazia and the “downmarket” celebrity titles, which goes to show that no matter what you say you’re in the hands of the person who puts the magazines out, who probably doesn’t read your press release.
Hello! magazine casts a jealous eye at its competitor Grazia