andrea's scrapbook
Life, images and links between advertising strategy and reading for modern society & global transformations at Cambridge .
Modern neuro-self-help pictures the brain as a kind of recalcitrant Windows PC. You know there is obscure stuff going on under the hood, so you tinker delicately with what you can see to try to coax it into working the way you want.
Your brain on pseudoscience: the rise of popular neurobollocks
