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Life, images and links between advertising strategy and reading for modern society & global transformations at Cambridge .
Naturally, most Saudi Arabian people don’t assemble the furniture themselves. A whole sideline in Ikea furniture assembly has mushroomed, adding more cost to the purchases and rendering the cheapness of the goods almost entirely pointless. At the other end of the income spectrum, the brand is sufficiently pricey to also be high-status for white-collar expats who opt for Ikea’s wares over the cheaper locally made furniture displayed in the street markets, the usual option for poorer Saudis and blue-collar expat workers.
No women please, we’re Saudi Arabian Ikea | Nesrine Malik | Comment is free | guardian.co.uk
